Description
- Adjustable black 20 millimeter resin strap fits up to 8-inch wrist circumference
- 100-hour chronograph with 30-lap memory; 24-hour countdown timer
- 3 daily, weekday or weekend alarms; 24-hour military time mode; 2 time zones; day, date and month calendar
- Black 44 millimeter resin case with acrylic lens; black digital display; Indiglo light-up watch dial
- Water resistant to 100 meters (330 feet): in general, suitable for swimming and snorkeling, but not diving
Product Description\nThere are 640 muscles in the human body and Rugged 30 is designed to fit, flex and wear like the 641st. Workout-ready with a digital stopwatch, timers and alarms, its tough enough for ten more reps and the rest of your day. The Timex Story\n\nTimex Group B.V. is one of the best-known American watch companies. Timex\'s U.S. headquarters are located in Middlebury Connecticut and it has substantial operations in China, the Philippines and India and full scale sales companies in Canada, the UK, France and Mexico.\nThe company began in 1854 as Waterbury Clock in Connecticut\'s Naugatuck Valley, known during the nineteenth century as the \"Switzerland of America.\" Sister company Waterbury Watch manufactured the first inexpensive mechanical pocket watch in 1880. During World War I, Waterbury began making wristwatches, which had only just become popular, and in 1933 it made history by creating the first Mickey Mouse clock under license from Walt Disney, with Mickey\'s hands pointing the time.\nDuring World War II, Waterbury renamed itself U.S. Time Company. In 1950 the company introduced a wristwatch called the Timex. Over the next three decades, Timex was sold through a series of advertisements which emphasized its durability by putting the watch through \"torture tests,\" such as falling over the Grand Coulee Dam or being strapped to the propeller of an outboard motor, with the slogan \"It takes a licking and keeps on ticking.\" With the help of former Olympic broadcaster, spokesman John Cameron Swayze, sales took off. The company later became Timex Corporation, then Timex Group and, to date, has sold over one billion watches.\nThe company has remained very competitive and the Timex brand continues its dominance through present day. Its primary market remains the United States and Canada, although the Timex brand is sold worldwide due to its ability to capitalize on its strong brand image and reputation for quality.\nOne of the most successful and important features available on many Timex watches is the Indiglo backlight system. Indiglo is a brand name of Indiglo Corporation, solely owned by Timex for licensing purposes. Timex electroluminescent lamps, branded Indiglo, were introduced in 1992 in the Ironman watch line. They were an immediate success. The Indiglo lamp uniformly lights the surface of the Timexs watch dials in a manner that makes the dial read very easily in many different light settings. In some newer watches the Indiglo backlight only lights up the numbers, rather than the entire LCD display, which is achieved by means of a specialized film that inverts the LCD transmissivity.\nToday, Timex Group products are manufactured in the Far East and in Switzerland often based on technology that continues to be developed in the United States and in Germany. With a large and varied line of watches, Timex has the style for everyone. From the locker room to the board room, there is a great Timex style time-piece for you.\nFrom the Manufacturer\nThere are 640 muscles in the human body and Rugged 30 is designed to fit, flex and wear like the 641st. Workout-ready with a digital stopwatch, timers and alarms, it\'s tough enough for ten more \"reps\" and the rest of your day.